Index — Selected work, 2023 – 2025
Nine case studies.
One throughline.
Each piece is a small attempt to answer the same question: how do we make brands people actually feel something about?
00 · VISUAL DIGITAL MEDIA · Art Direction
Flame Tree Co-op — People, Planet, Plate
Flame Tree Co-op — Thirroul, Australia
Award-winning print advertising campaign · 2025
A print advertising campaign for Flame Tree Co-op, a community-run cooperative in Thirroul, Australia building a fairer food system — people and planet before profit.
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02 · ADVERTISING · ART DIRECTION
Revlon Fire & Ice — Fragrance Without Labels
Revlon (Academic)
Gender-neutral fragrance launch campaign · 2023
An advertising campaign that reinterprets Revlon's iconic 'Fire & Ice' fragrance through the lens of gender neutrality. Designed to complement the brand's legendary legacy with a modern, inclusive vision for young audiences.
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03 · BRANDING · IDENTITY SYSTEM
OTRA - Smash Burger Food Truck
Creative Challenge Brief
Brand identity · 2026
Built a complete brand world for a burger joint — from positioning and tone of voice to packaging, signage and motion.
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04 · ADVERTISING CREATIVITY
EREWHON — Video Campaign
Erewhon (Academic)
Video Campaign for L.A.'s Luxury Health Food Brand · 2025
Developed a launch campaign imagining Erewhon's expansion into Spain through a premium smoothie-bar concept.
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05 · BRANDED CONTENT · FILM
Chupa Chups — Social Experiment Video
Chupa Chups (Academic)
Audiovisual campaign · 2025
A short-form film campaign turning a lollipop into a small act of rebellion against a hyper-productive world.
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06 · DOCUMENTARY · STORYTELLING
The Barber of Segovia
Slice of Life Project
Short documentary · 2022
A documentary portrait of a barber who has been cutting hair in the same Segovia shop for over four decades.
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07 · EDITORIAL · PRINT
INFOGRAPHIC COLLECTION
Infographs
Graphic design collection · 2024
A growing series of posters exploring type, colour and pop-culture references, designed in Adobe Illustrator.
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08 · BRAND STRATEGY
Wendy's — Logo Redesign
Wendy's (Academic)
Strategic rebrand · 2024
A strategic rebrand sharpening Wendy's into a clearer, sharper cultural voice.
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09 · CONTENT · SOCIAL
Pomona Club — Healthy Bar
Pomona Healthy Bar — Internship
CONTENT STRATEGY · 2025 · 2025
Rebuilt Pomona's Instagram feed during my internship, turning a snack into a small daily ritual.
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