SHOWCASE OF WORK
Six case studies.
One throughline.
Each piece is a small attempt to answer the same question: how do we make brands people actually feel something about?
01 · SOCIAL MEDIA STRATEGY · CONTENT
Punto & Coma — Cookie Brand
Punto & Coma — Freelance
FREELANCE · COOKIE BRAND · 2026
Freelance social media strategy for a cookie brand — content pillars, posting structure, visual direction and messaging built in collaboration with the brand designer.
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02 · DIGITAL MARKETING · SOCIAL MEDIA · CONTENT CREATION
Ovation Global DMC
Ovation Global DMC — Madrid, Spain
Digital Marketing & Content Creation · Destination Tourism · 2026
Bringing destinations, events and the people behind them to life through digital content.
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03 · CONTENT · SOCIAL
Pomona Club — Healthy Bar
Pomona Healthy Bar — Internship
CONTENT STRATEGY · 2025
Rebuilt Pomona's Instagram feed during my internship, showcasing healthy meals for those who love to eat well.
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04 · BRANDING · IDENTITY SYSTEM
OTRA - Smash Burger Food Truck
Creative Challenge Brief
Brand identity · 2026
Built a complete brand world for a burger joint — from positioning and tone of voice to packaging, signage and motion.
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05 · VISUAL DIGITAL MEDIA · Art Direction
Flame Tree Co-op — People, Planet, Plate
Flame Tree Co-op — Thirroul, Australia
Award-winning print advertising campaign · 2025
A print advertising campaign for Flame Tree Co-op, a community-run cooperative in Thirroul, Australia building a fairer food system — people and planet before profit.
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06 · DOCUMENTARY · STORYTELLING
The Barber of Segovia
Slice of Life Project
Short documentary · 2022
A documentary of David, Ejarque, a barber who has been cutting hair in the same Segovia shop for years, while keeping his family legacy alive.
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