Content Creation · Food Photography · Social Media
Pomona Club.
Built Pomona's Instagram from scratch through content, photography, and creative direction.
- Role
- Marketing & Content Intern
- Focus
- Content Creation & Photography
- Output
- Social Assets · Food Photography
- Discipline
- Visual Storytelling · Social Media
01 · Overview
Creating Content For A Growing Brand
As Marketing & Content Intern at Pomona Club, I contributed to content creation, visual storytelling, and social media communication.
The work focused on translating the brand's healthy lifestyle positioning into engaging digital content that showcased products, atmosphere, and customer experience.
02 · Food Photography
Making The Product The Hero
Food photography played a central role in the content strategy, helping communicate freshness, quality, and the everyday lifestyle associated with the brand.
03 · Social Content
Designed For Social
Content was designed specifically for Instagram, balancing product information with visual appeal and clear communication. The objective was to create assets that felt informative, aspirational, and easy to consume within social media environments.
04 · Community & Engagement
Connecting With The Audience
Beyond product promotion, content was also used to create seasonal campaigns, engage followers, and encourage interaction with the brand.
Seasonal storytelling helped the brand feel present in everyday conversation, turning product-led content into something more relational, timely, and shareable.
05 · Behind The Scenes
Behind The Camera
From planning and styling to shooting and editing, I participated in the full content production process. These sessions helped develop my understanding of food photography, visual composition, lighting, and social-first content creation.
06 · What I Learned
Creating assets that carry the brand.
Working at Pomona Club gave me hands-on experience creating content for a real brand.
The project strengthened my skills in photography, visual storytelling, content strategy, and social media communication while teaching me how to create assets that support both brand identity and business goals.
Role
Marketing & Content Intern
Focus Areas
Food Photography · Content Creation · Social Media Marketing · Visual Storytelling
Next project — 00