VISUAL DIGITAL MEDIA · Art Direction
Flame Tree Co-op — People, Planet, Plate
A print advertising campaign for Flame Tree Co-op, a community-run cooperative in Thirroul, Australia building a fairer food system — people and planet before profit.
01 · Challenge
A co-op worth belonging to.
Reintroduce Flame Tree Co-op to a broader Illawarra audience by highlighting its role as a community-run cooperative focused on local, sustainable food — not just another place to shop.
02 · Creative Concept
People, Planet, Plate.
The campaign reframes every purchase as part of a connected local food system. It celebrates the people behind the food and invites audiences to think — simply, honestly — about where what they eat comes from.
03 · Final Campaign
Three posters. One idea.
A print system designed to live in local press, in-store and across the neighbourhood.
04 · Featured Executions
Each poster, on its own terms.
05 · Recognition
Recognized by the University of Wollongong.
Awarded the Student Favourite Ad Award in MARK250 Advertising & Creative Strategies for the Flame Tree Co-op campaign.
Selected for its creative concept, execution, and ability to communicate the value of local food systems through simple, impactful messaging.
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