Branded Content · Social Experiment · Video Production
The Social Experiment.
What's inside can surprise you — a branded content film for Chupa Chups about looking past first impressions.
01 · The Challenge
Beyond first impressions.
How can Chupa Chups connect with a Gen Z audience while staying true to its playful identity? The brief asked for a campaign that pushed people to look beyond appearances and discover what lies beneath first impressions.
02 · The Insight
We judge before we connect.
People form opinions about strangers within seconds. The campaign explored how quickly those assumptions fall apart once a real conversation actually begins.
03 · The Experiment
Unwrapping people.
Participants were shown a photograph of a stranger and asked to describe who they thought that person was. Moments later, they met face-to-face and engaged in a series of playful, personal conversations. As connections formed, assumptions disappeared.
04 · Final Film
Watch the experiment.
The complete short film — strangers, assumptions, and the small surprises that happen when people finally talk to each other.
05 · Behind the Camera
On set and at the edit.
The project involved directing, filming, coordinating participants, and editing the final piece to capture authentic reactions and emotional moments — part of the creative and production process that brought the experiment to life.
Studio · Production
Post-Production · Edit
The Message
What's inside can surprise you.
If you take the time to unwrap it.
06 · What I Learned
Branded content as emotional engagement.
This project taught me how branded content can create meaningful emotional engagement.
By combining a simple social insight with an authentic human interaction, the campaign demonstrated how storytelling can transform a playful brand message into a memorable experience.
Next project — 06